This month, St. Clair Winery will release a new wine to the public in a unique way. The New Mexico Winery will use their 2012 Bistro Red as an avenue to raise funds in partnership with Roadrunner Food Bank.
“Through the partnership, St. Clair has pledged to donate $1 per bottle sold of our new wine, Bistro Red, to Roadrunner Food Bank,” said St. Clair Marketing Director, Maritza Gomez. “This year, we anticipate the donation will be between $12,000 – $15,000.” The partnership between St. Clair Winery and Roadrunner Food Bank will help raise awareness around the issue of hunger in New Mexico.
Roadrunner Food Bank’s mission complements the deeply embedded family values of the St. Clair brand. “They pair perfectly!” said Gomez “Our goal was to ensure the donation would make an impact locally.” St. Clair chose to partner with the food bank because they are not just a city or county affiliate; their assistance spans the whole state and includes the entire spectrum of those in need including women, children, men and the elderly.
Roadrunner Food Bank will be the sole beneficiary of this distinctive promotion. Melody Wattenbarger, president and CEO of Roadrunner Food Bank said, “Partnerships like this one help us extend our ability to reach more of our hungry neighbors. As one of the hungriest states in the country, every dollar we raise helps in our mission to end hunger. The funds raised over the length of this unique promotion will help us provide about 75,000 meals. Thank you, St. Clair, for this wonderful opportunity to raise funds and also remind people about the issue of hunger in New Mexico.”
To introduce the promotion, St. Clair Winery & Bistro will host a Release Party at both their Albuquerque and Farmington locations. Attendees will be asked to donate $5 to the Food Bank which will include a glass of the St. Clair 2012 Bistro Red poured from the barrel.
Media are invited to attend the kickoff event at noon on Wednesday, March 23 to learn more about the partnership.
Each of the St. Clair Winery & Bistro locations in Albuquerque, Farmington and Las Cruces will have the Bistro Red wine available for purchase. Other New Mexico retail locations such as Albertson’s, Smith’s, Walgreens; and others who are contributing partners to Roadrunner Food Bank; will also stock and sell the uniquely labeled wine.
For details about volunteering or giving to the Food Bank, visit www.rrfb.org or call 505.247.2052.