Owned and operated by Lescombes Family Vineyards, St. Clair Winery & Bistro will be adopting the name D.H. Lescombes Winery & Bistro. The transition will take place at all St. Clair branded locations across the state this spring.

As one of the most recognizable and popular wine brands in New Mexico today, St. Clair hasn’t always been that way.

“The original investors that opened St. Clair in Deming were unsuccessful, the winery closed its doors, and the timing just worked in our favor,” recounts Hervé Lescombes.  “I was in a position to purchase the winery in the early ’90s, and we moved in and picked up where the investors left off.”

Hervé had been producing wine for many years near Lordsburg after he and his wife, Danielle, emigrated from France in 1981 with their three children.

The family has owned and operated the winery ever since. New Mexicans happily sipped on the new St. Clair wine in addition to the family’s selection of existing Blue Teal wine.  Hervé’s sons, Florent and Emmanuel, soon joined in the business as winemaker and viticulturist, respectively. Growth was steady as the family made use of the larger winery facility. Hervé’s family label, D.H. Lescombes—standing for ‘Danielle & Hervé’—had been also added to their product line in 1991.

In 2005, the family opened their first restaurant in Albuquerque under the St. Clair name, and a new concept was born. Highlighting St. Clair wines paired with unique bistro dishes proved to be a winning combination. The family soon built upon their success and opened restaurants in Las Cruces and Farmington. In Santa Fe, they recently opened Hervé Wine Bar one block from the historic plaza. The family enthusiastically caters to their guests, offering a unique experience that melds wine, food, and a dose of family heritage.

What was once a small-town family business grew to be a New Mexico icon whose success story was owed to the ingenuity, hard work, and dedication of the Lescombes family. Spanning six-generations and three continents, the family legacy of winemaking is more alive than ever.

“We are moving in a direction that better tells the story of our heritage,” says President, Florent Lescombes of the adoption of the D.H. Lescombes Winery & Bistro name. “The grapes we grow, the guests we serve, and every step between is a part of who we are. We are proud to put our family name on it.”

The wine focus will shift to their D.H. Lescombes wines to include their Heritage Series, Limited Release, and new 6-3-1 Signature Series at company-owned locations. St. Clair wines will continue to be offered at retailers across the state and ingrained in the Lescombes family’s bright future. After all, their St. Clair Mimbres Red has grown to become the number one wine in the state, beating the likes of Kendall-Jackson, Mondavi, and Yellowtail.

“St. Clair will always be part of us,” said Florent, “While St. Clair will remain one of our brands, our locations will be centered around the family name, allowing us to connect on a more personal level with our guests. We want you to feel like you are dining with our family.”

Guests will be delighted to see new signage, menus, and additional details proudly displaying the Lescombes name.

“We are excited and proud that we have this opportunity,” says CEO, Brandon Young, “We’ve always loved telling the story of Hervé, his family’s migration to New Mexico, and the winemaking heritage of the Lescombes family. It makes sense that we allow the Lescombes name to shine through. We are true to our roots, we want our name to reflect that.”

Lescombes Family Vineyards is the premier vineyard and winery in the state of New Mexico. Since 1981, they have been leading the industry with an array of wines to include traditional, hand-crafted releases and highly-acclaimed, award-winning favorites. Their company-owned locations consist of Bistros in Albuquerque, and Las Cruces; Hervé Wine Bar in Santa Fe; and a tasting room in Deming. Their family-owned vineyard thrives just east of Lordsburg with 200 planted acres. The family’s mission is to passionately craft quality wine and food to be enjoyed with friends and family. You can read more about the family and their offerings at www.lescombeswinery.com.